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Denvir has launched VION Food Group's first application for the iPhone. The VION App, 'Farm to Fork' presents a range of inspirational cook at home recipes for all abilities' a celebration of the best of British farmed meat from professional chefs.
This free app features over 80 easy-to-follow recipes using a wide variety of cuts of meat to create great dishes at home. The app allows the user to select their meat and specific cut before suggesting a number of recipes of varying difficulty. There is also the 'Surprise Me' option which randomly selects a recipe for the user, ideal for providing inspiration in the kitchen!
Users can also scroll through the 'Farmer Facts' and 'About VION' sections to find out about the UK farming industry and the role VION plays within it.
Claire Kinloch, Managing Director at Denvir says, "Given the fact that the Food and Drink sector account for almost 70% of our business, it is clear that we are passionate for food, so we are delighted in assisting Vion to reach the consumer through an interactive app.This is a perfect example of how brands can use our digital expertise to provide truly inspirational tools that does much more than promote their products".
Future plans include additional functionality on the iPhone app; nutritional information, shopping list function, seasonal and locally sourced recipes and a users section for hints and tips. The app is expected to launch on BlackBerry and iPad platforms before the end of the year.
Denvir was launched in 2003 as the UK's only pure brands agency. Today, it remains independent and provides full service, hands-on, brand marketing for clients requiring strategic planning, creative communications including advertising, digital, promotions and PR, and in-channel delivery with its team of over 200 Brand Ambassadors, who specialise in merchandising, sampling, events and field sales.
The agency has previously won the Best SME category in the National Business Awards, in 2009 was a winner at the Marketing Society Star Awards and most recently Denvir won the Best Direct Mail Campaign at the Scottish Advertising Awards 2010.