Hall's Burns Campaign

As a key time of year for the Hall's haggis brand, Denvir devised a campaign to capitalise on the 250th anniversary of Burns Day. By establishing Hall's as the world's favourite haggis brand, the 'Win World Destination Flights, with the World's Favourite Haggis' campaign was developed to attract attention in a highly competitive market place.
 
The fully integrated campaign, which was designed around an on-pack promotion, achieved full in-store compliance through our merchandising and field sales team, consumer awareness through radio advertising and PR, and recorded an exception year on year sales uplift of 51%.