Loch Fyne Oysters
Christmas Campaign 2011

This year, we were keen to target two separate audiences with the advertising.  We wanted to inspire the audience to purchase from Loch Fyne for both personal use and for gifting.

We wanted to create something that is both visually enticing that displays the brand crudentials of authenticity and delicious food. The main objectives to be achieved from this advertising campaign are to grow brand awareness, motivate the audience to trial Loch Fyne Direct, drive sales and acquire new customers.

The media schedule targeted glossy magazines and Sunday supplements across November reaching a total of 230,000 consumers.