Logson Group
New corporate brand creation
Through a mix of organic and acquisitive growth, the Logson Group has grown rapidly to be a £180m business. Operating in a number of corrugated board and packaging markets, the owners identified the opportunity for further significant growth through a strategic brand repositioning of the group.
The Logson Group was formed as an umbrella brand to its member companies, and Denvir was appointed to develop a brand identity and positioning, and to launch to market with a view to grow the brand to £200m within the next three years.
