Mackies
Brand Extension

Mackies engaged with Denvir to assess and support its new joint venture with Taypack to launch a branded crisp range.
 
Denvir led the launch of the Mackie's Crisps through research, positioning, packaging development and PR. Delivering  trade marketing  to support the retail sell-in and a consumer PR campaign was implemented for the consumer launch. 
 
In 2010 The Grocer cited the Mackie's crisp launch as one of the top retail launches of the year with a retail value of £6m.