Tesco's Enjoy the Taste of Scotland
Consumer Food & Drink Event

In 2006 'Local' was Tesco's fourth largest pillar brand, worth approximately £480m.  Tesco was looking to increase awareness of its local sourcing policy in Scotland and increase the value of this pillar brand as a competitive advantage.

To support this vision, Denvir worked with Tesco to devise the 'Enjoy the Taste of Scotland' campaign. Comprising a unique identity, this has been rolled out across in-store communications and events, PR, sampling tours, and through Scotland's annual flagship Enjoy the Taste of Scotland food and drink event.

Celebrating the best of Scottish food and drink, the event is now in its fifth consecutive year, attracting over 100 local suppliers and in excess of 20,000 consumers each year.