Haggis is the infamous Scottish Burns Night staple, and we worked with Simon Howie to promote both its Original and Vegetarian Haggis’ alongside three additional Scottish brands across 24 Morrisons stores. The multi-brand campaign sponsored by Simon Howie ran from Friday 13th January through to Saturday 28th January to cover the peak times for Burns Night purchasing and the results demonstrate the success!
In addition to Simon Howie we worked with Paterson Arran shortbread, Stockan’s oatcakes and Galloway cheddar providing Morrisons customers with some tasty nibbles whilst they shopped. The campaign also involved a fun interactive photo cut out frame where shoppers could have their photo taken as a highland coo’ or the famous Rabbie Burns himself to encourage additional social engagement.
The integrated experiential campaign reached thousands of customers contributing to the whopping 35,000 samples distributed by the Denvir team in January!