The world’s finest beef breed
Aberdeen-Angus wanted to promote their brand as the best choice for the commercial beef farmer with greater return on investment and less overhead costs. To help them achieve this we managed a rebranding exercise to understand their vision and ultimately delivered a fresh new brand identity and proposition fit for the world’s finest beef breed. To promote the brand further we partnered with M&S and chef Tom Lewis to create a national search for the best homemade and family loved Aberdeen-Angus beef recipe. The competition was promoted through the website, EDM, social media and at the Royal Highland Show with appearances from Tom Lewis. The competition is on-going and engagement from customers has been great.