Growing an iconic and artisanal Scottish brand
This wildly sophisticated, handcrafted Scottish gin expertly infuses five locally foraged gin botanicals. We were tasked to promote this distinctive brand and drive sales. We knew that Caorunn’s unique flavour tastes great served with apple so we set up in-store sampling enticing customers to give it a try. This activity ran in parallel with a Tesco-exclusive money off coupon distributed in major print media including The Scotsman and Scotland on Sunday which proved to be the perfect tonic. Sales went up by a fifth, with a total reach and PR value of over £250,000 through promotion and social media.