Highland Spring – Brave by Nature VR

Project Decscription

>GREAT POTENTIAL

After the success of the 2016 ‘Anywhere for Tennis’ campaign, Highland Spring once again teamed up with Denvir, this time to launch new-look packaging and promote of brand messages on hydration, recycling, and quality.

>GREAT RESULT

Supporting their national TV advert and ‘Brave by Nature’ campaign, Denvir took Highland Spring’s engagement and retail activation to a whole new dimension. We designed a thrilling 360* Virtual Reality experience, using VR headsets to ‘transport’ customers from supermarket carparks into a soaring adventure above the Ochil Hills, where Highland Spring is sourced.

Driving social engagement, as well as recycling, we created a competition within the VR experience. ‘Brave by Nature’ customers were challenged to count ‘Love to Recycle’ logos hidden among the virtual valleys of the Ochils. Customers then posted photos of their VR experience on social media with #BraveByNatureVR to win a Samsung Galaxy S6 and Samsung Gear VR Headset! Alongside the VR experience was our ‘Recycling Time Trial’, where customers rapidly recycle 70 Highland Spring bottles, emphasising recycling and the new Ochil Hills inspired bottle.

Covering 50 Tesco, ASDA, and Morrison’s stores, delivering 7700 hydration samples, gathering 1680 competition and data entries, and with an audience of c.20,000; this virtual campaign had real impact.

KEY POINTS:

– Developed a bespoke 360* Virtual Reality Experience
– Direct engagement with audience of c.20,000
– Over 7700 hydration samples distributed
– Over 1680 competition entries & data captures

Project Details

  • Client: Highland Spring
  • Date: 2017-07-05