Kanthal had all the makings of a market leader. Uncompromising brand values, an expert team and production quality that sets the bar for the industrial heating technology and resistance materials market.
There was only one thing missing. Kanthal was not being presented in a way that reflected its market leading qualities.
We took the time to understand the essence of the Kanthal brand, uncovering the core values. This allowed us to develop key brand messages that could be communicated effectively and consistently, on a global scale.
Since a picture is worth a thousand words, we also produced a suite of professional photography, capturing and communicating all the qualities of the Kanthal brand.
This bold brand messaging and striking photography created a unique brand identity and propelled Kanthal into the position it should have always held – Market leader.