Driving awareness of this innovative real time energy monitoring solution
NetThings offer businesses and homebuilders real-time energy monitoring solutions that really help to save energy and money at the same time, and they asked us to help them shout about it! Our task was to create a strategy to reach the SMEs who would benefit the most from the energy monitoring system. Collaboratively we devised a plan to reach hospitality businesses and explain the benefits for those who deal with high energy costs. We devised a new naming strategy for their products, created a clear and simple website as well as an engaging 3D animated film to explain the key product benefits, a personalised EDM campaign and a targeted event strategy as part of a tailored campaign. To date we have seen some great success with award wins, PR coverage and social media all pushing awareness and demand.