Building excitement and engagement around the Festival of Light
Aberdeen City Council engaged us to take their Festival of Light to a new level in year two. We crafted an eye-catching identity for the event and lots of ideas to engage customers and the local community in this light spectacular. Unique content was created using a photography competition and local film students were tasked to create unique stop motion film coverage for the event. Our comprehensive PR and social media campaign engaged media with attention grabbing updates and imagery. The festival and campaign were an enormous success with over 700,000 website hits, 2,000 followers and a PR value equivalent to more than £150,000.