TENNENT’S LAGER

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Creating a roaring trade environment

Festival fixtures Tennent’s Lager wanted to make the most of their T in the Park sponsorship on the off-trade stage. What better way to do this, we thought, than reproducing the feel of a festival in-store? Stacks of multipacks were the headline acts, with specially designed POS, branded prize offers and an ingenious motion-triggered crowd roar. The on-pack promotions got over 5,000 customer responses and multipacks sold out across all participating stores in the first week of the campaign resulting in a very happy client.

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