Tennent’s Lager
Creating a roaring trading environment
Tennent’s Lager wanted to make the most of their T in the Park sponsorship on the off-trade stage.
What better way to do this, we thought, than reproducing the feel of a festival in-store?
Stacks of multipacks were the headline acts, with specially designed POS, branded prize offers and an ingenious motion-triggered crowd roar.
The on-pack promotions got over 5,000 customer responses and multipacks sold out across all participating stores in the first week of the campaign resulting in a very happy client.
See also
-
-
Tesco Taste FestivalTesco Taste FestivalGrowing consumer appetites with Northern Ireland’s largest free food and drink event.
-
Cancer Support ScotlandCancer Support ScotlandSupport Scotland provide a range of services all in the one place that you won’t find anywhere else.
-
-
-
Aberdeen-Angus Cattle SocietyAberdeen-Angus Cattle SocietyBeefing up the brand of the world’s leading cattle breed.