As Wimbledon approaches, tennis fever is taking over Britain once more. However, tennis season started for a little early for the Denvirites this year!
Highland Spring approached us with a brief to extend their Anywhere for Tennis campaign and create a personal, lasting impression with their customers.
Our experienced experiential and creative teams produced a targeted campaign to take place in Tesco and Sainsbury’s stores across the country. We wanted Highland Spring to be at the forefront of shoppers’ minds and to give them a brand experience they won’t forget.
In May, we started the big build of the key component to the campaign – a bespoke, branded mini tennis court to be placed in the carpark of the supermarkets stores. This covered tennis court also hosted a hydration station and tennis related games for all the family.
This, accompanied by instore point of sale and ambassadors at our hydration station insured customers were able to connect with the brand and experience the true meaning of Anywhere for Tennis.
A team of brand ambassadors are on hand to share the fantastic story of Highland Spring and to invite shoppers to experience Anywhere for Tennis.
The campaign is active until 19th June but so far the results are looking great. The happy faces of customers speak for themselves. >GREAT to be part of this fantastic, fun promotion and get so many people on board with enjoying tennis ANYWHERE!
Why not give us a call to find out more about our experiential marketing experience.