Denvir has once again been appointed by Tesco to deliver its annual Burn’s experiential tour. The experiential tour sees a team of brand ambassadors visiting Tesco stores across Scotland from the 16 to the 25 of January and it is a great opportunity for both the local producers and Tesco to showcase what the region has to offer to thousands of Tesco customers so they can have the perfect Burns’ Night.
Tesco’s Local Sourcing Marketing Manager for Scotland, Dani McCann said: “We are delighted to be working with prominent Scottish suppliers such as Macsween, McEwan’s, Mackie’s at Taypack and Mrs Tilly’s who all contribute to a range of delicious products. This tour provides a fantastic opportunity for them to showcase their products to our customers across Scotland”.
Different activities will be run throughout the tour, culminating in a special Burns event at the Musselburgh store on Thursday 22nd January where a piper and brand mascots will be on hand to address the haggis.
Denvir has been working with Tesco over the last twelve years’ promoting its range of much loved Scottish suppliers.