Great press releases do more than keep the media and the industry at large informed of your company’s recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further.
Crafting a great press release is often the first step in securing a magazine feature, newspaper article, feature, blog article or television/radio interview – thus, more visibility and greater brand awareness.
Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven’t heard before, find surprising or help solve our problems. So before drafting your press release, it’s worth asking yourself these questions:
- Is there anything “new” in my story?
- Is there anything unusual or unexpected about it?
- Would this be of interest to anyone outside my business?
- Will anyone actually care?
The last one sounds harsh, but is probably the most important: you might be excited about your new appointment or the launch of your new product, but will anyone else be interested? If the answer is “no”, hold off on that press release until you’ve got a better story.
If you’re not sure whether your story is newsworthy, read, watch or listen to the publications or programmes you’d like coverage in to get a feel for the kind of stories journalists typically cover.
Would you like to know more? We have a press release guide which you can download for free right here:
Learn how to:
- Structure a press release
- Engage with journalists
- Get noticed
- Become a PR superstar
It really is that easy.