Over the past six weeks, we have been busy working with Highland Spring on the Anywhere for Tennis experiential campaign across the UK in Tesco and Sainsbury’s.

We were challenged to create a campaign that raised awareness and engagement of the brand, the promotion and the product range. The campaign also focused on increasing sales of on pack promotion and creating a fun, exciting and engaging event that encouraged consumers to get active.

That’s where the fun began! We created a hive of Highland Spring activity that took place at a number of touch points throughout the store, including at the store front and point of sale, and involved a mini tennis court, hydration station and many tennis challenges and competitions.

Visitors to our Highland Spring marquee and instore activities enjoyed games, samples and prizes whilst our wonderful brand ambassadors were always on hand to share the Highland Spring story.

We were delighted with the results of the campaign that reached 28 stores and over 10,000 consumers. Highland Spring saw increased sales throughout the campaign, over 350 samples were consumed each day and most importantly the activity strengthened relationship between the brand and the customer.

Take a look at the campaign in action!