Now the Denvirites have (almost) recovered from another brilliant Royal Highland Show, we’re looking back on some of our highlights.
We worked with Quality Meat Scotland, Aberdeen-Angus Cattle Society, Mackays, British Limousin Cattle Society and Lees of Scotland on a wide array of activity, keeping the 187,000 visitors entertained across the four days.
At Mackays and Mrs Bridges, our brand ambassadors treated bustling crowds to the most delicious preserves and jams imaginable and some were lucky enough to receive branded goodie bags. But only if they remembered to say ‘jammie jackpot’ on arrival at the stand!
The Mackays and Mrs Bridges brand story was at the heart of the activity and it was the job of our ambassadors to bring this brilliant story to life, and introduce some innovative new flavours.
The Quality Meat Scotland stand was so much fun to work on and with Hamish, Ewenice and new arrival Harry Trotter keeping both the big and small kids entertained the area was a hive of activity. Our team, kitted out in the traditional ‘Scotch Beef’ kilts were engaging with games and giveaways, driving awareness of the brand.
Aberdeen-Angus Cattle Society is always one of our favourite stands where we created impactful event graphics and fun giveaways that kept their members happy and introduced the benefits of the world famous beef breed to other commercial beef farmers.
We also had brand ambassadors working on the British Limousin Cattle Society stand with feedback from the team overwhelmingly positive; ‘The team were both extremely personable, helpful, made themselves busy at all times, and nothing phased them. How they dealt with enquiries and our members was very professional and well received. Please can we book them for next year!’.
Finally, we had some of our experiential equipment being used by the Lees of Scotland team so all-in-all it was a fantastically busy weekend.
We’re already looking forward to next year and have even more ideas to make it bigger and better again for our clients.