Denvir Insight Series: 7 Steps to Social Media Success

For brands today, social media is the fast-moving frontline in the battle for consumer engagement. It can be tough, and even when you do everything right results won’t come overnight. But fear not.

Here are Denvir’s 7 Steps to Social Media Success to help you on your way. You’ll also find deeper detail and examples in our free 7 Steps to Social Media Success Guide, which you can download below.

Step 1 – Set smart goals

Whatever your brand’s aim on social, to be successful you need SMART goals – Specific, Measurable, Achievable, Relevant, and Time-bound.

Step 2 – Know your audience

With goals in place you need to decide who the target audience is that is best going to help you achieve them.

Step 3 – Create killer content

Whether you pay to reach your audience or not, your content needs to make them sit up and pay attention, or better yet engage with you.

Step 4 – Peek over the fence

While you need to be yourself, it doesn’t hurt to take a look at what others are doing. Be careful though, just because someone else is doing it doesn’t mean it is right, or right for you.

Step 5 – Speak when spoken to

Engaging your audience to the level of creating a consumer-brand conversation is the holy grail of social marketing. It’s hard to find and easy to lose, so look after it when you have it.

Step 6 – Track and adapt

Remember those goals we set back in step one, how are they going? Well, unless you track them, you’ll have no idea, and unless you adapt (where necessary) you’ll not achieve them.

Step 7 – Spend to succeed

Don’t be afraid to put money into ‘promoted-posts’ and adverts to get better results on social. Commit to investing and stick to your budget. The results will come in time.

Download your free Insight Guide.

For more detail and examples on each step, download your free 7 Steps to Social Media Success Guide.