Integrated Marketing Campaign
This environmental services specialist had an ambitious three-year plan for growth and drafted our team in to help achieve it.
We immersed ourselves in their sector and ran strategic workshops to define the core brand proposition with the MSIS team.
Trust and dependability were identified as the key pillars of the brand and using the proposition ‘trusted specialist’ we developed an integrated brand campaign utilising dedicated PR, digital marketing and event support.
Within six months of the launch of the new website, MSIS gained a third more online traffic, almost 50% more social media engagement and reached over 850,000 through PR.