At Denvir Marketing we have been working hard to promote, market and create a buzz around this year’s SPECTRA, Aberdeen’s Festival of Light.
In late 2014 our team in Aberdeen was appointed as the branding, marketing and PR agency of choice by event organisers, Aberdeen City Council.
With such an exciting project in hand the Aberdeen office bods set off to work on the creative, messaging and media partnerships.
After successfully establishing a new, fresh, urban brand for the festival it was displayed on all marketing materials and digital formats including the festival’s social media accounts. Both Twitter and Facebook have been a great success with substantial engagement across the platforms from both local and international users.
Our team also secured a media partnership with leading local newspaper the Evening Express to promote the festival. This partnership has been a great asset for the festival, with the launch story gaining both front page coverage and a double page spread within the newspaper, which has a readership of more than 40,000. The newspaper has also agreed to provide coverage every week until the festival with extra coverage during the event.
The sparkling extravaganza, which is now in its second year, will see artists from throughout Europe visit the Granite City to showcase their interpretations of light and colour in the dark, winter month of February.
The exciting city centre event, which will take place on February 19 to 22, will feature a range of projects from sensational fire drawings, interactive light experiences and stunning light sculptures.
The festival, which is themed around the natural elements of fire, ice and water, is inspired by the Northern Lights (Aurora) and mythology, which connects the nations bordering the North Sea.
This year’s festival is set to be bigger and better than 2014 with more artists, more interactive artwork and an exciting programme of outreach workshops.
When it comes to event marketing, great strategy is only as good as its execution in-market and Denvir strives to provide excellent execution through all parts of the marketing mix. Our fully integrated approach means communication strategy is nurtured and seamlessly executed across all media. If you would like to find out more about our event marketing services please do get in touch here