We recently wrapped up the Irresistible Family Favourites campaign with Galloway Cheddar where its popular TV adverts were brought to life through engaging experiential and social activity.
Touring 30 Tesco and Morrisons stores across Scotland with a full living room and working kitchen giving customers a delicious taste of a Galloway Cheddar cheese toastie and encouraging them to have some ‘family fun, no strings attached’ through interactive games and a social media competition.
The results were even beyond expectations with an amazing reach of over 1,000,000 customers throughout the campaign and an increase in social media engagement by 84%.
Having some great fun at the event customers tagged themselves in their family fun picture on Facebook and the family with the most ‘likes’ from each store one a family weekend to Disneyland Paris. Customers interacted with the competition really well with each winner receiving thousands of likes!
Visit www.facebook.com/gallowaycheddar/ to see the social media interaction and hundreds of customer pictures.
Watch the video below to see the campaign in action, enjoy!